The new order cometh!!
Monday April 17th 2006, 11:22 am
Filed under: General

I am one of such species who wud b “cast away” n wud not utter a note of discontent, if I
have a TV with a cable connection.In short, a TV freak. I watch ABC to XYZee on TV.
On weekends, if nothing interesting is planned, I practise “Vipassana” with my TV being the live witness.So, just out of all this TV overdose, I cud come up with some topics 2 comment upon n write it on my blog.

I noticed a very strange phenomenon that is gripping Indian Media now.It is being sabotaged by the female gender, with the distinct possiblility of the extinction of the male gender from the scene altogether.
I have drawn these conclusions over a period of time. U can urself notice this if u can spend some time surfing on news channels.Whether it is NDTV 24*7, CNBC TV 18, Headlines Today, Times Now or any other channel of repute;all of them are being slowly n slowly being made to be a part of this silent revolution. These gals/ladies can talk on any topic, whether it is cricket,golf,food,health, talk shows, cars n even Formula1. N its not tht they talk rubbish, they make sense, it doesn’t seem tht they r just repeating lines out of rote.Not tht I am a misogynist, but this phenomenon sure asks for attention.

So, how did this happen, n y is it taking roots?
Let me analyze in my own way.

First of all, how exactly did this thing happen. I still remmber those days when overclad aunties greeted me on Doordarshan,when I was young.I cud still recall some of them, Nazma Sultana, Maheshwari(i forgot her first name though i still remmber her face), were ubiquituous by their presence. At that point in time, say a decade or more back, it was not such a common profession for ladies. Also, u cud hardly find young gals being part of
media.It was mostly an aunty bastion. Then slowly, as the female-lib happened, n India
prospered economically, girls started breaking the glass ceiling and started entering such
domains which were majorly male-dominated.
Also, the mindset changed, n the profession which was earlier not considered very respectful started getting some due respect.Gals started coming out of those usual doctor, teacher kinda moulds, n even parents started encouraging their daughters to venture in.
It was also fuelled by the entry of new news channels which wanted more n more media persons.

Now, if it did happen how is it taking roots?
Tell me, who would not like to listen to the boring news if a glamorous anchor is telling it.It wud make the experience much more interesting.It is the X-factor of gals tht makes them suitable candidate for the channels.A female anchor is more affable, more to-the-point.
Also, it is considered and is also true that females have better command over the language, they have better written and oral communication skills, which is one of the most important contributing factor.
Also, as i have been tracking the growth of these news channels, I cud c tht compared to
male journalists, female ones are not much vulnerable to poaching by other channels,which makes them good investment as reliable and dedicated resources.
Also, while on field, there are many cases where a female journalist makes inroads in
precarious situations by using their usual charm, though i am not ruling out tht they find
themselves at loss in some situations too.
N lastly, as these new breed of journalist come into picture, they result in some dedicated
eyeballs. At least i can vouch for that. There are some of my fav female journalist, n the
list is growing everyday. I watch almost whtevr they comment upon.
Names like Sonali Chander, Geetanjali Kirloskar,Maneka Doshi, Ayesha Faridi hook me for whtevr they say.

So, this phenomenon is live n happening, n i wud b least surprised if few yrs. down the line they r the ones ruling the Indian media, with even a possibility of an extinction of males from this field altogether.
Watch out, it is not tht far-fetched.

Asset


3 Comments so far
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I’m surprised you missed Bharka Dutt. Anyways, the said trend is true. And moreover, it’s just not news but television in general. Ads, soaps, news, sports etc.

Don’t want to jump to conclusions but yes, it’s an interesting change!

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